The Kressner Strategy Group Difference

Turning Insights into Impact

40+ years helping suppliers and retailers succeed in convenience and mobility markets.

Our Approach

Marketing Strategy

With over 40 years of hands-on experience working with hundreds of suppliers and retailers—both large and small—Kressner Strategy Group brings unmatched insight into the convenience and mobility markets. We don’t offer one-size-fits-all advice; we deliver tailored strategies that address your company’s unique challenges and drive measurable results.

Digital & Physical Connections

Your customers expect meaningful connections wherever they engage—online or in person. We help you tell your story, sell your products, and build relationships seamlessly across digital and physical channels—affordably, effectively, and with impact.

Customer Engagement

From face-to-face interactions to virtual engagement and social media, customer touchpoints are more diverse than ever. Kressner Strategy Group stays ahead of evolving trends and helps you identify and execute the most effective strategies to keep your customers engaged and loyal.

Media & Publicity Strategy

In a crowded media landscape, clarity and impact matter. We help you cut through the noise by building a smart, integrated media and publicity strategy—across traditional, digital, and social platforms—that amplifies your message and maximizes business development opportunities.

Proprietary Market Research

Whether you’re preparing to launch a new product, seeking customer feedback, or evaluating trade perceptions, our research solutions deliver the insights you need. From pre-launch feasibility studies to benchmarking surveys, we provide actionable intelligence that shapes stronger promotions, merchandising, and innovation initiatives.

Industry Liaison

Kressner Strategy Group serves as a trusted bridge between your business and the industry. Acting as a strategic liaison with your executive, marketing, and sales teams, we help strengthen relationships, enhance engagement, and drive business growth.

Closing the Marketing Transition Gap

It’s not uncommon for marketing and agency team members to transition, leaving a temporary knowledge gap. Kressner Strategy Group will seamlessly guide your transition team to ensure that your marketing dollars and resources are well- executed.

At Kressner Strategy Group, we don’t just advise—we partner with you to create strategies that work in the real world and deliver results.

Drayton McLane, Chairman

Myra, you are a terrific teammate and friend. You are a great leader and you have the heart of a champion—a great recipe for success! I look forward to our paths crossing again soon. Until then, let’s KEEP CHARGING!

Maryann Baldassarre, Principal Golden Valley Farms and Artisan Exchange

Golden Valley Farms Coffee Roasters has been successfully developing coffee programs in a range of consumer venues for 30 years. In 2017 we decided to focus our growth via hot dispensed organic offers for the convenience channel and Kressner Strategy Group was our immediate go-to resource . Myra has been instrumental helping us cut through the clutter of media and networking options, saving us significant time and money.

Roy Strasburger, President StrasGlobal

I have known Myra since the 1990’s when I started attending events she put together for CSP. Myra has always had her finger on the pulse of the convenience industry, knows everyone, and her authenticity shines through. We are now fortunate to work with Myra and Kressner Strategy Group and continue to be impressed with her dedication to accomplishing our goals. Thanks to Myra’s understanding of the industry and her deep connections, we have been able to reposition Strasburger Retail to grow and meet the challenges of the ever-changing future. We couldn’t have done it without Myra’s insight, knowledge, and support.

Mickey Jamal, CEO CPD Group

Myra has been a catalyst for thought-leadership since I have known her. So it’s great to see Kressner Strategy Group’s growing presence as a value-add resource for convenience retailing.

Rick Sales, Abierto President and Founder

I have known and worked with Myra Kressner for at least 20 years and consider her integrity and industry expertise uniquely distinguishable. Since 2018, Kressner Strategy Group’s guidance with Abierto’s strategic marketing approach has been productive and insightful of our needs.

Wes Stone, Ultimate Sales President and Founder

I have known Myra as a thought-leader, innovator and go-to resource for the convenience industry since she co-founded CSP in the 1990’s. I immediately turned to Kressner Strategy Group for its unique insights to help Ultimate focus on the things that really mattered to our business.

Eva Strasburger, President Compliance Safe

Myra and Kressner Strategy Group took our incubator product from concept to launch and customer engagement—even industry recognition as 2020 Best New Product. Myra’s deep involvement with every aspect of product development, website, digital marketing, publicity, as well as sales has accelerated our growth and awareness beyond our expectations. And, we just love working with her continuous flow of ideas and enthusiasm for our success!

Services