The Kressner Strategy Group Difference

Marketing Strategy

Kressner Strategy Group’s insider perspective from working with literally hundreds of large and small suppliers and retailers for 40 years provides a unique ability to address your company’s challenges in the c-store market and recommend specific, customized strategies to accomplish your goals.

The VIA Group

Retail branding and marketing experts Gerry Lewis, Roger van den Bergh and Myra Kressner have formed VIA Group to provide Rapid Retail Brand Integration (RRBI) - an additional branding option beyond complete rebranding or no rebranding - to retailers and retail trade as-sociations considering how to project an integrated image across their diverse chains and group members.