The Kressner Strategy Group Difference

Myra Kressner, Founder and CEO

With over 40 years knowledge and experience cultivated by strong relationships, Myra Kressner brings value to the marketplace by developing and facilitating strategic engagement for suppliers and retailers in the consumable retail industries.

Myra Kressner co-founded Retail Insights, the food retail industry’s first b-b video publishing company in 1983, which was sold to Progressive Grocer in 1987.

Additionally, from 1984-1994 Myra led account management for The Retail Marketing Group, a niche trade advertising agency, whose accounts included Fortune 500 CPG companies.

In 1994, Myra co-founded CSP Information Group (rebranded CSP Business Media)and helped guide CSP’s innovation with CSP Magazine, CSP Daily News, CSP Independent, CSP CyberConferences, SOI Summit, Retail Leader of the Year, CSPedia industry database, Convenience Retailing University, Outlook Leadership Conference, FARE Conference and CSP’s Edu-Networking series, and even more.

In June 2012 CSP Business Media sold to today’s Winsight Media, which was sold to Informa in 2023.

Myra founded Kressner Strategy Group in April 2016, bringing her expertise, deep relationships and thought-leadership to strategic and tactical planning in food retail industries.

From 2012-2024, Myra was a SUNY New Paltz Foundation Board Executive Committee member and Chairwoman of the Foundation Development Committee.

Myra is the recipient of 2021 Top Women in Convenience and 2021 SUNY New Paltz Heritage awards.

Myra was 2024 SUNY New Paltz Commencement speaker.

Vision Group Network

Myra co-Founded the Vision Group Network with Eva Strasburger and Roy Strasburger in 2020, hosting quarterly virtual Vision Group meetings with convenience retail and fuel/energy/mobility leaders and subject matter experts to debate issues, share experiences and brainstorm solutions. Subsequent Vision Reports, which uniquely include “In The Room” meeting transcripts in addition to subject matter summary and analysis, are shared throughout the industry, at no charge.

The Vision Group Network’s motto of “sharing today to shape tomorrow” reflects its mission to be an information resource open to all. You can find out more about VGN at www.vgnsharing.com

Kressner Strategy Group gives back…

Kressner Autism Spectrum Program (KASP) fund and endowment

SCIP (Selective Corporate Internship Program) mentor

Hudson Valley Venture Hub mentor

Publicity and Advertising Director for 501 c3 non-profit Theatre By the Bay NY

Board Member SUNY New Paltz Foundation

Recipient of SUNY New Paltz 2021 Heritage

2021 Top Women in Convenience Award

The eighth-annual Top Women in Convenience award honored 74 exceptional women from the convenience industry's retailer, wholesaler and supplier communities, recognizing their outstanding contributions to their companies and the industry overall.

Clients

At Kressner Strategy Group, we don’t just advise—we partner with you to create strategies that work in the real world and deliver results.

Drayton McLane, Chairman

Myra, you are a terrific teammate and friend. You are a great leader and you have the heart of a champion—a great recipe for success! I look forward to our paths crossing again soon. Until then, let’s KEEP CHARGING!

Maryann Baldassarre, Principal Golden Valley Farms and Artisan Exchange

Golden Valley Farms Coffee Roasters has been successfully developing coffee programs in a range of consumer venues for 30 years. In 2017 we decided to focus our growth via hot dispensed organic offers for the convenience channel and Kressner Strategy Group was our immediate go-to resource . Myra has been instrumental helping us cut through the clutter of media and networking options, saving us significant time and money.

Roy Strasburger, President StrasGlobal

I have known Myra since the 1990’s when I started attending events she put together for CSP. Myra has always had her finger on the pulse of the convenience industry, knows everyone, and her authenticity shines through. We are now fortunate to work with Myra and Kressner Strategy Group and continue to be impressed with her dedication to accomplishing our goals. Thanks to Myra’s understanding of the industry and her deep connections, we have been able to reposition Strasburger Retail to grow and meet the challenges of the ever-changing future. We couldn’t have done it without Myra’s insight, knowledge, and support.

Mickey Jamal, CEO CPD Group

Myra has been a catalyst for thought-leadership since I have known her. So it’s great to see Kressner Strategy Group’s growing presence as a value-add resource for convenience retailing.

Rick Sales, Abierto President and Founder

I have known and worked with Myra Kressner for at least 20 years and consider her integrity and industry expertise uniquely distinguishable. Since 2018, Kressner Strategy Group’s guidance with Abierto’s strategic marketing approach has been productive and insightful of our needs.

Wes Stone, Ultimate Sales President and Founder

I have known Myra as a thought-leader, innovator and go-to resource for the convenience industry since she co-founded CSP in the 1990’s. I immediately turned to Kressner Strategy Group for its unique insights to help Ultimate focus on the things that really mattered to our business.

Eva Strasburger, President Compliance Safe

Myra and Kressner Strategy Group took our incubator product from concept to launch and customer engagement—even industry recognition as 2020 Best New Product. Myra’s deep involvement with every aspect of product development, website, digital marketing, publicity, as well as sales has accelerated our growth and awareness beyond our expectations. And, we just love working with her continuous flow of ideas and enthusiasm for our success!

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