The Kressner Strategy Group Difference
Kressner Strategy Group’s insider perspective from working with literally hundreds of large and small suppliers and retailers for 40 years provides a unique ability to address your company’s challenges in the c-store market and recommend specific, customized strategies to accomplish your goals.
Kressner Strategy Group will help you initiate and execute successful face to-face engagement strategies, ranging from trade show participation to sponsorship programs or the intimacy and bonding of a proprietary Advisory Group.
Proprietary Market Research
Kressner Strategy Group will facilitate your new product and innovation initiatives with pre-launch feasibility research, survey your prospects and customers for qualitative insights about your relationship with them, or conduct a benchmarking trade perception study powerful enough to help shape your trade promotion and merchandising programs.
Kressner Strategy Group will help you cut through the clutter of traditional media and social media marketing options for a strategy to maximize your media investment.
Kressner Strategy Group will strengthen and enable strategic engagement and business development initiatives serving as industry/customer liaison with your executive, marketing and sales teams.